15 TV Commercials That Were Once Beloved But Would Cause Outrage Now
In the ever-evolving world of advertising, certain TV commercials that were once celebrated for their creativity or humor might be viewed quite differently in today’s cultural climate. Let’s take a trip down memory lane to revisit 15 commercials that were once beloved but could spark outrage if aired today.
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Old Spice: The Man Your Man Could Smell Like (2010)
Praised for its humor and catchphrases, this Old Spice commercial’s portrayal of masculinity now faces criticism for reinforcing outdated gender stereotypes. The suave protagonist’s assertion that “anything is possible when your man smells like Old Spice” may be seen as reducing masculinity to scent alone, contrary to contemporary notions of gender fluidity and equality.
Carl’s Jr.: Paris Hilton’s Spicy BBQ Burger Ad (2005)
Infamous for its sexualization and provocative imagery, this Carl’s Jr. ad featuring Paris Hilton indulging in a burger now draws ire for objectifying women and promoting unhealthy eating. The ad’s focus on Hilton’s seductive behavior over the food perpetuates harmful stereotypes and contributes to a culture of body shaming and unhealthy consumption.
McDonald’s: Happy Meal Commercials from the 1980s
These nostalgic commercials, once synonymous with childhood joy and family outings, now face scrutiny for their role in promoting unhealthy eating habits. The cheerful portrayals of children delighting in their Happy Meals overlook the potential health risks associated with excessive fast food consumption, leading to a reevaluation of their cultural significance.
Wendy’s: “Where’s the Beef?” (1984)
This iconic catchphrase from Wendy’s once captivated audiences with its humor and wit, symbolizing a quest for substance amidst competitors’ lackluster offerings. However, the commercial’s portrayal of older women as forgetful and out of touch with modernity now raises eyebrows. In an era where ageism is increasingly scrutinized, depicting seniors as senile or irrelevant reinforces harmful stereotypes.
Coca-Cola: “I’d Like to Buy the World a Coke” (1971)
This iconic commercial, featuring a multicultural ensemble singing about unity and harmony while sharing Coca-Cola was once hailed as a symbol of peace and global solidarity. However, its portrayal of Western ideals of happiness and consumerism may be seen as culturally insensitive or even neocolonialist today.
Pepsi’s Kendall Jenner Ad
Pepsi’s advertisement featuring Kendall Jenner seemingly resolving tensions between protesters and police by offering a can of Pepsi was widely condemned for trivializing social justice movements and exploiting serious issues for commercial gain. The ad was accused of appropriating imagery from real protests and minimizing the struggles of marginalized communities for corporate profit.
Marlboro Cigarettes: Marlboro Man Campaign (1954-1999)
The Marlboro Man was once synonymous with rebellion and coolness. However, the campaign faced backlash for glamorizing smoking and targeting the youth. Critics argued that it contributed to the normalization of tobacco use among young people and overlooked the health risks associated with smoking.
Subway’s Jared Fogle Endorsement
Subway faced a severe public backlash when its longtime spokesperson, Jared Fogle, was convicted of child pornography charges. Despite Subway swiftly cutting ties with Fogle, the association tainted the brand’s reputation irreversibly. The scandal underscored the risks associated with celebrity endorsements and the critical need for rigorous vetting processes.
Jell-O: Bill Cosby Commercials (1980s-1990s)
Once a beloved spokesman for Jell-O, Bill Cosby’s association with the brand now evokes discomfort and controversy in light of the sexual assault allegations against him. The wholesome image he projected in these commercials starkly contrasted the allegations of predatory behavior.
Van Heusen “Driving Instructor” (1960s)
The ad featured a female driver struggling behind the wheel, perhaps making mistakes or appearing nervous. A male character, possibly the driving instructor, would then intervene and take control, suggesting that a man’s presence is necessary for safe driving. Gender stereotypes around driving are slowly fading, and women are statistically just as safe drivers as men. An ad portraying women as inherently bad drivers would be considered offensive and outdated.
Burger King: Subservient Chicken Ad (2004)
This innovative ad campaign, allowing viewers to interact with a person in a chicken costume through online commands, was ahead of its time in terms of interactivity. However, its portrayal of a subservient figure obeying viewers’ whims raises ethical concerns about power dynamics and consent.
M&M’s: “Not Your Mama’s M&M’s” (2008)
This commercial, featuring M&M’s characters engaging in risqué behavior, once pushed the boundaries of conventional advertising with its edgy humor. However, its sexualized depiction of animated characters and potential appeal to children raises ethical questions about responsible marketing.
Orbitz: “Fabulous!” Gum Commercial (2007)
This Orbitz gum commercial once stood out for its memorable jingle and quirky characters. However, its stereotypical portrayal of gay men and reliance on camp humor raise concerns about representation and inclusivity.
Mountain Dew’s “Felicia the Goat” Ad
Mountain Dew faced criticism for featuring a lineup of black men being interrogated by a police officer, with a goat (named Felicia) as the perpetrator. The ad was accused of racial stereotyping and making light of serious issues such as police brutality and racial profiling.
Taco Bell: “Yo Quiero Taco Bell” Chihuahua Ads (1990s)
These memorable ads featuring a talking Chihuahua once captivated audiences with their humor and charm. However, their portrayal of a stereotypical Mexican stereotype raises concerns about cultural sensitivity and representation. Critics argue that they perpetuate harmful stereotypes and trivialize Mexican culture for the sake of entertainment.
